As a responsible online marketer, you need to find better ways to stay on top of the list. Google along with other prominent search engines are quite tricky these days. With so many different updates, you have to do your to best to keep your site on track. Always remember, consistency is the main key to success. So, stop thinking about how to fool the search engines. Instead, use that energy to improve your website.
For a healthier campaign, our team recommends hiring a reputable digital marketing firm offering Search Engine Optimization. To help you with some of the basic strategies today, here are some of the things you need to avoid when launching or rebuilding your website:
- No Homepage Content
Your website is your online lounge. This means you need to provide all the necessary information about your company. Make sure everything you publish online is original and informative as well. Keep in mind that your customers (and search engines) need to know what you’re all about.
- Irrelevant and insufficient content on a page
Search engines can easily detect “unhealthy” websites. Make sure to double check the landing pages. Each page should be relevant to every search query. Avoid insufficient content as well. Supply more details to help your customers. The main key here is to make your website more interactive and easier to navigate.
- Keyword spamming
Gone are the days when you can simply build multiple links by stuffing keywords. Again, Google along with other search engines have become “smarter” and can easily flag your site using these unethical and outdated techniques. You cannot improve your rankings just because you listed 100 cities separated by commas on your homepage. It’s all about relevance and quality.
- Misleading title tags
Making a compelling title tag will help your site visitors know more about the page they want to visit. This is the summary of the webpage and it shouldn’t be a huge bit of keywords you’re trying to rank for. Be creative and make it sound natural. Make use of H1, H2 and H3 or H4 tags to separate content , tell the search engines what is on the page and make it easy for the user to navigate throughout the page.
5. Cluttering The Page
There is nothing worse for customer experience than a page being littered with flashy ads (are you trying to push people away from your content?) , crazy graphics or links everywhere? Google HATES all these things because visitors do not want this. When a visitor lands on your page they are looking for specific information. It needs to be easy to find on the page and easy to consume. Make paragraphs short rather than having huge bundles of text all together. A marketing company that we have found doing a great job with user experience and taking care to provide a good experience is this marketing firm in Irvine , CA . Head over there and see what we mean. It’s clean, clear and concise.